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Maximized Sustainability – 20 Years In The Making

It’s been my good fortune over the course of my 45 year business career to have been involved as a founder/owner with seven different businesses in seven different industries. And one of the lessons I’ve learned is that a business is not about tables and chairs and buildings and computers, rather it’s all about its people. And in the service business, this is even more true than in manufacturing or technology companies. It doesn’t matter what the CEO says should happen. What matters is what happens when the customer interfaces with the company at the point of service. We’ve been blessed over our 20 years at GreenEarth to have had people who care about our mission of providing our industry with better tools to serve the retail customer. And to provide a dry cleaning system that is safer and gentler for people, their clothes, and our planet. I am so proud of the people who have joined our team and the very real commitment each has to serving our GreenEarth Members and, in turn, the customers our Members serve every day. Combined, GreenEarth is a Network of those who are committed to doing the right thing – something that’s becoming more and more rare in our society of “me first” rather than serving others. I trust the next 20 years allow us to remain in the same place of service!

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Happy New Year to the GreenEarth Family and Friends!

The GreenEarth Network of Affiliates is often and rightfully referred to as an extended family vocally proud of its status as the successful environmental leaders in this industry. While most see business as a competitive environment, the culture of GreenEarth Cleaning has always been collaborative, with the worldwide network of Affiliates continually sharing their experiences, ideas and challenges with one another and the GreenEarth Cleaning team. The ongoing support and input from so many has been a huge benefit as it helps keep the focus on providing the most successful tools and resources as they evolve, so this family is always ahead of the fragmented pack, with a skilled  team behind them constantly advancing new ideas and advocating for future success through sustainability. The marketing and technical teams currently at work supporting the GreenEarth family are seen in this industry as unequaled in their skill and commitment providing what it takes to grow a business. The ongoing growth and successes of the GreenEarth family, while so many others have faded away, speaks to the overall recognition of the established value this partnership offers, not just to its members but to an expanded list including customers, employees, landlords, regulators, garment manufacturers and of course our environment. As we all look ahead, the future of GreenEarth Cleaning continues to be bright and robust. Cheers… and may this New Year 2019 continue to be joyous and prosperous for us all! The post Happy New Year to the GreenEarth Family and Friends! appeared first on GreenEarth Cleaning.

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Save the Ocean Through Art

I’m usually stuffing my face with turkey and mashed potatoes, then watching football while I lie on the couch in a food coma during Thanksgiving, but this year I had the pleasure of experiencing a bit of Portuguese culture over the extended break. And what an interesting and thought-provoking culture it is! The city of Lisbon is riddled with artists and storytellers, all sharing the tragic memories of their past and warning of future catastrophes we can all see slowly occurring right before our eyes. A cry to save the ocean was loud and clear at the Museum of Art, Architecture, & Technology (MAAT). As attendees to MAAT enter the breathtaking, futuristic building, the installation that immediately grabs their undivided attention is titled “Over Flow,” a work created by Japanese artist Tadashi Kawamata. Most spectators’ initial thought is undoubtedly “Why is there a pile of garbage in the art museum?” But as those onlookers continue to gaze upon the installation, they start to recognize its intricate placement and repetitive nuances. Rounding the corner, down the ramp, beneath the net of garbage, the shadows create an underwater-like environment; sunken boats rest on the lower level, below a net of rubbish and unacceptable truth. One immediately realizes the powerful message behind the work. Kawamata worked in collaboration for over a year with a large network of local organizations and volunteers, gathering trash from around the beaches of Lisbon and assembling the piece of art square by square in a strategically thought-out pattern, to help create this awe-inspiring, truly immersive installation. “Over Flow” raises awareness to an ongoing problem, which could result in catastrophe. The only thing I could think while standing engulfed in the artist-created seascape of garbage was “We can do better; we have to do better.” I think Kawamata accomplished his mission. The post Save the Ocean Through Art appeared first on GreenEarth Cleaning.

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Relating To Retailers 2018

Throughout 2018, GreenEarth has seen its most successful year to date, when it comes to building relationships with garment retailers and manufacturers. There have been more labels with with our logo than ever before, but we are now starting to see our branding and messaging appear on instore leaflets, hang tags, websites and packaging. And not only is GreenEarth being adopted by more brands, they are positioning OUR logo on more product within their ranges. The key to achieving this is continued engagement with Retailer and Manufacturers. So far this year, there have been 21 Technical Visits to Johnson Cleaners Specialist Centre in Rugby, U.K. In addition, we have hosted a Technical visit at Jeeves of Belgravia in London, 3 webinars and held our own event in London. There have been 130 delegates on the Technical Visits to Rugby, across 25 companies – These include high end retailers through to online fast fashion. There have been 10 approved care labels in 2018 so far, 7 of which are from brand new recommending retailers.  The same label is often used in many products for the same brand, just changing the style code. So, the consumer is becoming more aware of our brand. This is something GreenEarth aims to build on in 2019 because GreenEarth IS what all the best labels are wearing! If you are a manufacturer or retailer and would like to find out more about our events, please visit our Events Page.   The post Relating To Retailers 2018 appeared first on GreenEarth Cleaning.

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Sustainable Fashion Bloggers

Thanks to Instagram, the blogging world is booming and bigger than ever. As an image-reliant platform, fashion bloggers, especially, are reaching social media stardom for their wardrobe choices and styling tips. And within just fashion, there’s so much variety. Want that cool mom closet? There’s a blog all about it. You’re more the outdoorsy type? There’s one for that too. How about a blog on achieving that trendy street style? I guarantee it’s out there. Here at GreenEarth Cleaning, we see ourselves as part of the sustainable fashion industry. While the manufacturing process is what most people associate with the movement, how a garment is cared for after it has been purchased has just as much of an effect on the planet. Most exciting to us is that there are bloggers who are speaking up about sustainability in the industry and sharing their ideas for improvement. Below, we’ve highlighted a few we’re following along with when it comes to environmentally conscious fashion. Conscious Life & Style Chicago-based Elizabeth brings a broader scope to her writing, incorporating mindful living practices with her ethical brand finds. She often shares points for more responsible travel as well. The fact that her subject matter is so diverse is actually what drew me to the blog in the first place. There’s always a new aspect of sustainability you probably hadn’t thought about before. And her holistic thinking inspires you to apply the same outlook to maybe some aspects of your life that aren’t as green as they could be. View this post on Instagram It’s #SlowFashionOctober and I’m celebrating by wearing and supporting incredible slow fashion brand and Conscious Style partner, @sunday.west ~ . . Ensuring that the piece was ethically made (unless it was thrifted) is an absolute must now for me before I bring in a new piece to my closet. And working with @sunday.west, I know that it’s Kim ~ the owner, designer, and jack of all trades ~ making every piece herself! How cool is that? . . I know that she’s carefully constructing each piece (I can tell by the fantastic quality of this dress!) and that each piece is made with intention and passion (I can tell because she shared her story on the Conscious Life & Style blog!). There are no questions about who made the piece or how it was made. . . THIS is fashion I can feel good about. ♥️ Now I’d love for you to tell us: why do you support slow fashion? . . #ConsciousStyle #Partner #SlowFashion A post shared by Ethical Fashion + Lifestyle (@consciousstyle) on Oct 2, 2018 at 4:08pm PDT Ethically Kate Kate Hall lives, breathes, and probably dreams sustainability. Currently residing in Auckland, New Zealand, she and her husband live a zero-waste lifestyle. You can tell her passion for the environment started with fashion, though. Her enthusiasm about the subject leaves you just as enthusiastic, even if you’re entirely new to the world of ethical style. It has to be one of the most refreshing things to see someone’s love for their work carry over into an end result. Reading “Ethically Kate,” it honestly can be somewhat difficult to remember that living consciously isn’t our society’s norm…yet. View this post on Instagram ETHICAL BAGS I’m off jet-setting to Queenstown this morning: and my @duffleandco Rhodes Duffle is in the overhead locker (literally typing this on the plane!)✈️ The Jodie Crossbody Bag is another favourite and I can’t count how many messages I’ve had about how much you all adore this bag! @duffleandco tick all my boxes when I comes to sustainability, and I can 100% vouch for their quality and durability: key for everyday bags ❤️ Use code ETHICALLYKATE for 10% off if you were disappointed in missing last week’s giveaway! See ya guys I’m off to Queenstown @itsisaaccraig A post shared by Kate Hall Eco Lifestyle Blog (@ethicallykate) on Oct 3, 2018 at 1:36pm PDT The Un-Material Girl From fast fashion addict to slow fashion activist, Leah’s volunteer trip to Brazil inspired her now minimalist lifestyle. While the Brisbane local does write well-informed on the topic, probably my favorite part of this blog is that she’s also still learning. A soon-to-be Branded Fashion Design graduate from the Billy Blue College of Design, her own upcycled creations using scrap fabrics are the entries that keep me coming back for more. She talks the talk and walks the walk. And who can’t appreciate that?    View this post on Instagram Sample completed! I made this sweet top from pattern to actual wearable garment, totally out of remnant fabric. It’s lined, adjustable and built for those hot Brisbane days that are on their way… A post shared by The Unmaterial Girl (@unmaterialgirl) on Oct 6, 2018 at 12:50am PDT The post Sustainable Fashion Bloggers appeared first on GreenEarth Cleaning.

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It’s tailgating time! But can we keep it green?

Tailgating is one of America’s favorite pastimes and rightfully so! Tailgating brings communities together, encourages outdoor activity, and it’s just plain fun. There is one draw back, however; some of our tailgating traditions are simply horrible for the environment. Not to fret, there are steps tailgaters can take which will allow for full enjoyment of those weekend parking lot shenanigans, yet still honor dedication to a minimal carbon footprint. Follow these simple steps and achieve the ever so coveted Green Star Tailgater status. Be like Aaron Rodgers, produce zero garbage After every game, several thousand plastic cups, plates, utensils, etc., create a sea of trash.  Ditch the disposable products; it’s really not that hard. No one is asking anyone to pull out his or her finest china. Go and get some cheap, reusable, unbreakable dishes from literally ANY department store. Designate the set “tailgating supplies” and continue to use them every time a tailgating shindig comes up. It’ll save a lot of money in the long run too. Recycle beer cans, like the Patriots recycle players Of course it’s tough to avoid beer cans and/or bottles while tailgating. There will be beer; yes, there will be lots of beer. Save what must be thrown away in a trash bag and drop them off at the local recycling plant, or for most cities in the U.S., just leave it out near the sidewalk. Tailgaters can successfully party garbage free by using reusable products and recycling the rest. Challenge accepted? Pick food choices carefully, like Richard Sherman picks passes! Tailgaters have more sustainable food options than Kansas City Chiefs’ QB, Patrick Mahomes, has on Sunday. Purchase food in bulk to reduce the amount of packaging. Chip in with those tailgating accomplices–buy food in large quantities to save some green while going green. Make food from home, again using reusable containers for transporting–NO GARBAGE! Only buy food from stores sold in packaging that can be recycled, like paper. Root for the home team and buy local! Buying local supports the local economy and reduces emissions and packaging needed for transporting products from a greater distance. Lastly, propane is SO MUCH better than charcoal for grilling, is this really still a debate? Seriously, use propane. Take Jerome Bettis Take the bus! Reducing the number of vehicles on the road reduces congestion and air pollution, optimizing lung capacity, so fans can cheer on their team for all 4 quarters. Realizing, some tailgaters have a lot to carry with them, in which case, carpooling is another environmentally conscious option. Certainly the crew can optimize car space and minimize the number of cars. Now go earn that Green Star Tailgater status! The post It’s tailgating time! But can we keep it green? appeared first on GreenEarth Cleaning.

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Plans for an increase in the UK Plastic Bag Tax

The U.K. introduced a 5 pence Plastic Bag Tax in 2015 to reduce the amount of plastic waste generated from the country’s consumers. Since then, there has been a reduction in the number of bags issues by 85 percent. This has led to government plans to not only increase the tax to 10 pence but to apply to ALL Retail brands. Previously, all brands with less than 250 employees and those who were service only, such as take-aways and dry cleaners had been exempt. It remains to be seen the full extents of the increase, but it is already been described a “profiteering”. But when you consider the implications of plastic waste contaminating the oceans and recent reports of a Whale’s stomach containing 30 plastic bags, an additional 5 pence and a change in human behaviour by taking ‘bags for life’ to the supermarket, perhaps it’s a small price to pay. U.K. dry cleaners take note… Check out this video from SkyNews The post Plans for an increase in the UK Plastic Bag Tax appeared first on GreenEarth Cleaning.

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It’s Interesting About Sustainability!

When we think about things that aren’t sustainable, most of us think in terms of what’s good or bad for the environment. And generally, what comes to our minds are manufactured chemicals, or large quantities of materials that are toxic, or substances that aren’t “natural”, or even catastrophic events of nature like volcanos and forest fires. But recently an example of a very small quantity of a product we’ve all used most of our lives to protect us from the sun has been deemed to be upsetting to the environment and is no longer considered to be sustainable for aquatic life. For as it turns out, even the small quantity of suntan lotion that we use outdoors can be dangerous to the coral reefs in Hawaii, the U.S. Virgin Island and Israel. In May, Hawaii became the first state in the U.S. to pass a law prohibiting the sale of over-the-counter sunscreens containing the chemicals oxybenzone and octinoxate that scientists have found contribute to coral bleaching when washed off in the ocean. The new Hawaiian rules will go into effect January 1, 2021. So it isn’t always large quantities of certain chemicals that cause environmental problems. Of course, we at GreenEarth are committed to using a medium that is scientifically proven to be environmentally non-toxic. And while the GreenEarth silicone dry cleaning fluid is the same silicone that is used as a major ingredient in sun tan lotions, we think it’s important to note that the ban on these lotions is not because of our silicone chemical but rather the small amount of two of the other chemicals used in the product. And so, small amounts of certain chemicals can be much more dangerous than large amounts of other chemicals! Each has to be evaluated scientifically based upon the impact they cause. By: Ron Benjamin The post It’s Interesting About Sustainability! appeared first on GreenEarth Cleaning.

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Red, White, Blue… And GREEN!

The Fourth of July is here, and it’s time to break out your red, white, and blue! But don’t forget your green. This holiday is about celebrating our beautiful country, so doesn’t it make sense that we also should be conscious of how we care for it? Check out these tips on letting freedom ring in a sustainable way. Life, liberty, and the pursuit of reusables Disposables may be convenient when hosting holiday festivities, but they’re far from friendly to the environment. Bring down the reusable plates, bowls, cups, and silverware! A few extra dishes at the end of the night is all in the name of a cleaner planet. If you must use disposables, though, choose materials you can easily recycle, like paper, glass, and aluminum. There’s even dinnerware you can buy that’s been recycled once already—just make sure to keep it going! Grill that I love If you’re like me, barbecue is pretty much a must on the Fourth of July. However, there are greener ways than others to prepare your mouth-watering American fare. The majority of scientists have come to the conclusion that gas grills trump charcoal. Lump charcoal requires the cutting down of mesquite trees. And on top of the deforestation affect, it also takes more fuel to produce and transport than propane. Apart from these most common models, electric and solar-powered grills are even better in terms of eco-friendliness. Sweet land of carpooling When it comes to those who are traveling for Independence Day, try cutting down on gasoline emissions by taking as few vehicles as possible. Or go by public transit, instead. Either way, you’ll be helping the planet and traffic buildup. It’s really a win-win! From sea to shining sea Wherever you are this Fourth of July, spend it outside. Turn off the TV, put your phone down, and enjoy the summer weather. Set up some lawn games for a little friendly competition. Organize a hike to a breathtaking lookout spot. “Amber waves of grain” or “purple mountain majesties”—nothing gets you in the patriotic spirit quite like America’s nature. Stars and stripes…and sparkles It’s hard to imagine the Fourth of July without fireworks. Unfortunately, after the spectacle, fireworks fall back to the ground and release a number of pollutants into our water, soil, and air. It’s best to just forego the sparklers, rockets, roman candles, and whatever else you may find inside those brightly-colored, one-time-a-year tents. At the very least, gather at a community-hosted event to minimize the number of releases. The post Red, White, Blue… And GREEN! appeared first on GreenEarth Cleaning.

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